Thursday, April 1, 2010



SAILORS and motorcycle gang members are synonymous with tattoos, but young women are now the demographic most likely to get inked.

Tattoos are commonplace on red-carpet A-listers including David and Victoria Beckham, Angelina Jolie, Rihanna, even teen star Miley Cyrus and a new survey by Australian research company UMR has found women under 30 are the group most likely to find tattoos highly attractive. About 62 per cent like tattoos on men's arms the most.

UMR managing director John Utting said young people are far more accepting of tattoos than older generations and are going under the needle in increasing numbers.

"This research confirms that parents have every right to be worried that their child will come home with a tattoo," he said. "In years gone by, tattoos were strictly for the bogan (eds note: a section of the working class demographic), sailor and criminal subcultures, but they've now escaped into the wider

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